One year vipur Website – an enriching experience!
March 2024 was a very significant month for us - we had our vipur website launch. It was an exciting moment for our team and at the same time a milestone in our vipur history, marking our journey into the digital world. We look back with joy and pride on our first year online and share with you our experiences around our vipur website and its creation.
The start: A big goal for a small team
As always - when you start a new project, the question arises:
What is the goal and how do I want to achieve it?
For me, as Managing Director of vipur, it was always clear that vipur would one day have its own website. When my wife finally came on board at the company, the two of us started the “vipur website” project in September 2023.
It quickly became clear to us – our website needed to fulfil three key requirements:
- a digital business card
- present our products and scientific support
- added value for our customers and partners
At the same time, the future vipur website should also reflect our values and our passion and bring the world of filtration closer to many people.
There was no end to the thoughts and ideas because we wanted to create something that was both easy to use and appealing.
An essential goal was therefore to:
- a special focus on a modern design
- clear structures
- simple, targeted, and reliable navigation
This optimal user experience should of course be possible on both desktop and various mobile devices. And this is where Steffi came into play, taking over the digital realisation for us and fulfilling all our website wishes.
From now on there were three of us - what a great moment!
The path: Challenges and initial successes
Together, we drew up an approximate timetable to enable us to master the challenges ahead.
First step
We took a close look at many different websites and focussed intensively on the topic of SEO, including keyword research, as our ultimate goal was to be found online. We also focussed on the topics, navigation requirements and design ideas – and a rough structure for our website quickly emerged.
Second step
Steffi was able to start with the design and programming, while my wife and I took care of the texts, images, documents, and graphics. Texts were written, revised, search engine optimised, shortened, structured, and sometimes discarded. Mountains of texts were created. We dived deeper and deeper into the inner workings of vipur in order to filter out what vipur stands for, what moves, drives and motivates us – wording and imagery were very important for this.
Third step
After the meetings, Steffi transferred all the content to the individual websites piece by piece and implemented all our requirements and ideas. She also implemented the various functions, such as an interactive contact form, a user-friendly product search, legal criteria and much more – all this took shape over time.
Fourth step
More and more contents were finalised, and the big chapter of “proofreading” became even more intensive. Spelling, punctuation, grammar, readability, navigation, design, and function were checked several times - whether on a tablet, desktop or mobile phone and no matter whether on half the screen, the entire screen, portrait or landscape format. It had to be right and consistent.
At the end of each topic block, we translated the text into English – and the game started all over again.
An incredible amount of time, but we managed it. After more than 6 months, the moment came, and we said: “Just do it. We're going online.” The most exciting moment for all of us after more than half a year of work.
The feedback: A valuable exchange
365 days after its launch, the vipur website is still making us very happy and we are constantly receiving positive feedback.
Our online presence has now become an essential part of our customer relationship. It creates trust and leaves a professional but still personal impression of our work in the field of filtration. It makes a significant contribution to a centralised exchange for all of us in the team, for our customers and partners and for everyone who is interested in vipur.
All our expectations and requirements for the website have been met and our website continues to grow.
Conclusion: A successful first year
To summarise, we can say:
Over the past year, our company website has developed into an important tool for communicating with our customers and partners. It has helped us to strengthen our brand identity, increase our visibility and create new business opportunities.
And finally, I would like to particularly mention that it was very enriching for us as a team that everyone, in their own individual way, intensively engaged with vipur and then together filtered out the core messages that were important to us.
A big thank you to everyone who has supported us in this first year – be it through their feedback, suggestions, or partnership.
We look forward to continuing to grow and improve with our website in the future.
To the next 12 months!
See you next time.
Have a nice day,
Wolfgang Steindl-Kratochvil and the vipur team
