Sustainability at vipur enters the next round!
There are many approaches to meeting the demands of sustainable business practices. Since we have incorporated sustainability issues into our corporate culture from the very beginning, the time has come for us to start the next round – namely, to make our sustainability activities visible to ourselves and our customers.
The result is our first ‘vipur SustainabilityBooklet’ – a helpful tool that will accompany us for years to come.
Why is this booklet available?
There came a point when it became essential for us to take a break and focus on sustainability. The aim was to record and document the current situation, the status quo of vipur sustainability, for us and our customers.
So, we asked ourselves: ‘What sustainable projects have we implemented? Which implementations and core statements have already become an integral part of our company?’
We compiled all our measures and thoughts, focusing on the essential core elements, and finally wrote them up in the form of a booklet. One of the great advantages of this booklet for us is that it has created a basis that is always compactly accessible and on which we can continue to build consistently and purposefully.
The vipur SustainabilityBooklet is our personal roadmap on our path to sustainability.
What we want to achieve with it.
For us, it is primarily about visibility, because with our sustainability booklet we want to remind ourselves that sustainability in a company only works if we are prepared to:
- work consistently towards it,
- take responsibility,
- be honest with ourselves,
- make the necessary concessions,
- communicate transparently.
At the same time, we want the booklet to be a tool that encourages dialogue and the exchange of ideas, because we have all experienced:
That joint discussions often reveal new opportunities and innovative ideas that help us move forward and enable further development.
It’s about honesty.
When it comes to a better, more ecological future, communication should always be honest, because ultimately, we are all pursuing the same sustainable goals.
For me personally, it is important not to make false promises, because experience has shown that no one is ‘perfectly sustainable’. It is about creating a liveable future on this shared planet, not about winning prizes and awards in the name of sustainability and thereby maybe concealing possible shortcomings. Rather, sustainability should be part of the corporate philosophy, which is naturally supported by everyone, both internally and externally.
In every company, there are many different areas where there is great potential for more ecological and social action. It is worth discovering these areas and transforming them in an honest way.
It’s about transparency and concessions.
We want to set a good example, because we live in a world where terms such as sustainability, climate neutrality and green future, including all the respective quality seals, are appearing more and more frequently on advertising posters, products, and websites. It is becoming increasingly difficult to keep track of everything, and often we do not even know what is actually behind these seemingly ‘green formulations’.
As an SME in particular, we often find ourselves caught between legal and social demands and the reality of the situation. As a result, transparency is certainly an essential feature for the implementation of serious measures.
This often requires concessions that are probably not always easy to make, but ultimately, they make us more credible, more reflective and more capable of learning. After all, sustainability is a daily negotiation between the ideals to be achieved and what is actually feasible.
It takes courage to actively seek new solutions in a constantly changing world and to say goodbye to cherished habits.
It’s another round – and we’re learning more every day.
We are aware that sustainability is not a goal that can be achieved and then ticked off the list. It is a process that will probably accompany us for generations to come, and the responsibility for our future lies with each one of us.
For me as an entrepreneur and managing director, this means involving my employees in the topic of sustainability and thinking long-term and learning together with them – in our actions, in our decisions and in our dealings with people, nature and materials.
The vipur SustainabilityBooklet 2025 is therefore another step towards continuously identifying meaningful measures for the coming years that can be implemented in the long term and therefore become an integral part of our corporate culture. With this booklet, we are building on our vipur visions by promoting clarity and transparency and sharing the experience we have gained.
What ‘sustainability’ means to us at vipur and what we have already implemented in recent years can now be easily read about. Here you can find the current ‘vipur SustainabilityBooklet 2025’:
Download here
Many topics still lie ahead of us and there is certainly still a lot to learn. With the ‘vipur SustainabilityBooklet’, we have put ourselves in the starting blocks for the next phase and will continue to report on our progress.
See you next time.
Have a nice day,
Wolfgang Steindl-Kratochvil and the vipur team